Uber IrishXit

Turning Uber’s most popular ride into the nation’s best getaway car.

Irish reality icon Maura Higgins demonstrated the new ride by Irish exiting from the set of her own Uber shoot.

Messaging met people both on their way to and inside Irish pubs. On digital boards, the message changed based on time of day.

FREELANCE CREATIVE DIRECTORS (concept, creative, production) Casey Phillips, Russ Rizzo
AGENCY CREATIVE DIRECTOR Zack Roif
AGENCY CHIEF CREATIVE OFFICER Oriel Davis-Lyons
AGENCY Mother NY