Bijan Mustardson The
Official Dijon of Bijan
In 2021, the U.S. Supreme Court ruled that college athletes could finally profit off their own name, image, and likeness.
Creating a gourmet dijon mustard with University of Texas football player Bijan Robinson was the next logical step.
Brand Launch
Developed the tone for packaging, website, and social to launch the brand.
Followed with a couple of brand spots.
Touchdown Tees
Each time Bijan scored, we put an autographed 1-of-1 tee on Instagram in real time. The first person to comment on the story won the shirt.
Bijan No.5
Bijan Robinson wore #5 for the University of Texas football team. This gourmet dijon mustard candle has nothing to do with CHANEL.
Season One Recap
Then Bijan went to the NFL
and the mustard went with him.
40-Time Sale
A sale where bottles of mustard were priced according to Bijan Robinson's 40-yard dash time at the NFL Combine.
Rookie Bottle
Like a rookie card, but a mustard. The week before Bijan's NFL draft, our ficticious graphic designer “accidentally” tweeted all the possible team labels. Fans had thoughts. And when Bijan was selected 8th overall, the Atlanta Falcons bottle was immediately released for purchase.
Mustard Tour Tee
A Mustard Tour that lines up perfectly with Bijan Robinson's NFL game schedule.
Apology Coupons
Coupons for opposing fans based on how many yards Bijan burned their team's defense for on the field that day. The more damage Bijan did, the better the discount.
2022 D&AD SHORTLIST Naming
2022 ONE SHOW SHORTLIST Pop Culture Impact
2022 ONE SHOW SHORTLIST Integrated PR Campaign
CREATIVES Casey Phillips, Russ Rizzo
DESIGNER Casey Phillips
CHIEF CREATIVE OFFICER Craig Allen
AGENCY CALLEN
LABEL DESIGNER Robert Lin
MUSTAR TOUR TEE DESIGNER J. Collins
APOLOGY COUPON CREATIVES Ethan Sims, Ben Hallam
APOLOGY COUPON CREATIVE DIRECTORS Casey Phillips, Russ Rizzo