In 2021, the U.S. Supreme Court ruled that college athletes could finally profit off their own name, image, and likeness. Creating a gourmet dijon mustard with University of Texas football player Bijan Robinson was the next logical step.
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2022 D&AD SHORTLIST Naming
2022 ONE SHOW SHORTLIST Pop Culture Impact
2022 ONE SHOW SHORTLIST Integrated PR Campaign
CREATIVES Casey Phillips, Russ Rizzo
CHIEF CREATIVE OFFICER Craig Allen
AGENCY CALLEN
