Arby’s Cheesesteak
This Way

In NASCAR, drivers race really fast for money and fame. But at the 2025 Chicago Street Race, they were racing for Arby’s Cheesesteak.

Race for the Cheesesteak Recap

Some drivers wanted the cheesesteak too much.

A spot ran on TV during the race, pretending to cut into the Arby’s driver’s radio feed.

There was a trophy for the winner that held an edible cheesesteak.

The winner was none other than Shane van Gisbergen, the Wendy’s driver.

The race was all about cheesesteak.

For everyone.

CREATIVE DIRECTORS Casey Phillips, Russ Rizzo
CHIEF CREATIVE OFFICERS Avi Baliga, Jeff Benjamin
AGENCY Tombras NY